Virallock Launches Social Media Monitoring and Management Service Targeting Students and Young Professionals

Personalized counseling and software-based diagnostics proactively and reactively improve online image DALLAS— Dallas-based Virallock, the world’s first social media profile counseling service geared toward students and young professionals, today announced its official launch with an initial focus on North Texas. The company’s proprietary methodology provides social media monitoring to ensure that a user’s online reputation and image is not a detriment to their success. Through personalized counseling and software analysis, Virallock helps cultivate and sustain a positive online image on popular sites, including Facebook, LinkedIn and Twitter. Virallock’s services help ambitious teenagers, college students and young professionals proactively and reactively manage their “viral footprint” to take advantage of competitive academic, scholarship and career opportunities. “We provide a unique service that fills a distinct void for students and young professionals,” said Michael P. Grace, founder and CEO of Virallock. “With the steady proliferation of social media, it has become increasingly challenging for young people to manage and maintain a consistent, positive image across all platforms. With a large number of variables in play, it is easy to be misrepresented online, which can be costly. At Virallock, we provide a tailored experience through personalized counseling and meticulous analyses that will help clients achieve academic and professional goals. Based on our beta testing, we believe our service will emerge as a must-have before pursuing academic and career opportunities.” Virallock offers three service levels, ranging from a basic assessment to comprehensive monitoring with ongoing maintenance and profile optimization. The solution utilizes two approaches to review each client’s profile. The first step is a software-based diagnostic of all social media profiles to isolate red flags. Next, an expert counselor reviews these findings and conducts a thorough audit of all online postings and images to ensure that potentially harmful content is obscured or eliminated. In addition to proactive monitoring of negative material, Virallock’s experts also look for opportunities to optimize profiles by providing recommendations to enhance a user’s online reputation. “As a parent, the implications of questionable online behavior to my child’s future has been a real revelation,” said Betsy McMenamin, a parent of a Virallock client. “One of the best gifts I can give them is an advantage when applying to universities for both admission and scholarships. Through Virallock’s initial assessment, recommendation and action plan, our daughter has already improved her social media reputation and strengthened her viral footprint. The experts at Virallock have also made valuable recommendations to enhance my daughter’s profiles with image-enhancing, positive content.” “In the spotlight of social media, an individual’s persona is now a commodity,” said Grace. This ‘personal brand’ must be managed and marketed effectively to achieve success. Virallock strives to establish a well-rounded image for clients through leveraging social media platforms to help them standout in a positive way.” For more information regarding services offered, please contact a Virallock representative by calling 1-855-VIRALLOCK or register online at Virallock.com. About Virallock Dallas-based Virallock is the world’s first social media profile (a.k.a. viral footprint) counseling service focusing on students and young professionals. The company is dedicated to helping these individuals fulfill educational and career ambitions by enhancing their personal “brand.” Through a proactive strategy based on personalized consultations and ongoing monitoring, Virallock’s propriety processes mitigate potentially harmful online information that could impede academic and professional success. For more information, visit www.virallock.com. Tweet it: A new social media and brand management service, @Virallock, helps young people build and maintain a positive image online.

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